Course Content
Unit 1: Advertising   
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Meaning and objectives of Auditing
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Setting Advertising Budget
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Factors to be considered when setting the advertising budget
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SELECTING ADVERTISING MEDIA
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EVALUATING ADVERTISING EFFECTIVENESS AND RETURN ON ADVERTISING INVESTMENT
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Unit 2: Customer data bases and direct marketing
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DIRECT MARKETING: MEANING AND BENEFITS
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NEW DIGITAL DIRECT MARKETING TECHNOLOGIES
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ONLINE MARKETING
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ONLINE MARKETING-SETTING UP AN ONLINE PRESENCE
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Promises and challenges of online marketing
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Unit 3: Ethical Issues in Advertising       
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ETHICAL ISSUES IN ADVERTISING- INTRODUCTION
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SURROGATE ADVERTISING
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MISLEADING ADVERTISEMENT
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ASSIGNMENT
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Assignment link is attached
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Final Test Link
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Test Link is Attached
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23035_ADVERTISING
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