Course Content
Unit 1: Advertising   
0/5
Meaning and objectives of Auditing
00:00
Setting Advertising Budget
00:00
Factors to be considered when setting the advertising budget
00:00
SELECTING ADVERTISING MEDIA
00:00
EVALUATING ADVERTISING EFFECTIVENESS AND RETURN ON ADVERTISING INVESTMENT
00:00
Unit 2: Customer data bases and direct marketing
0/5
DIRECT MARKETING: MEANING AND BENEFITS
00:00
NEW DIGITAL DIRECT MARKETING TECHNOLOGIES
00:00
ONLINE MARKETING
00:00
ONLINE MARKETING-SETTING UP AN ONLINE PRESENCE
00:00
Promises and challenges of online marketing
00:00
Unit 3: Ethical Issues in Advertising       
0/3
ETHICAL ISSUES IN ADVERTISING- INTRODUCTION
00:00
SURROGATE ADVERTISING
00:00
MISLEADING ADVERTISEMENT
00:00
ASSIGNMENT
0/1
Assignment link is attached
00:00
Final Test Link
0/1
Test Link is Attached
00:00
23035_ADVERTISING
Join the conversation
Previous
Next
0% Complete
×
×

Cart