Wishlist Share
Share Course
Page Link
Share On Social Media

About Course


  • To learn advertising strategy and formulate budget
  • Understand ethical aspects in advertising
  • Familiarize online portals in advertising
  • Unit 1: Advertising                                                                                                                                  (10 hours)Concept, objectives, setting the advertising budget, developing advertising strategy,evaluating advertising effectiveness and return on advertising investment.Unit 2: Customer data bases and direct marketing                                                     (10 hours)                      

    Direct-mail marketing, catalog marketing, telephone marketing, direct response

    television marketing, kiosk marketing, new digital direct marketing technologies.

    On-Line marketing – online marketing domains, setting up an online marketing presence, the promise and challenges of online marketing.

    Unit 3: Ethical Issues in Advertising                                                               (10 hours)

    Ethics in advertising – Misleading and surrogate advertising; Advertising regulatory

    bodies in India.

Show More

Course Content

Student Ratings & Reviews

No Review Yet
No Review Yet