Course Content
UNIT 1: ADVERTISING
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MEANING AND OBJECTIVE OF ADVERTISING
01:00:00
SETTING ADVERTISING BUDGET
00:00
FACTORS TO BE CONSIDERED WHILE SETTING ADVERTISING BUDGET
00:00
CREATING THE ADVERTISING MESSAGE EXECUTION STYLES
00:00
SELECTING ADVERTISING MEDIA
00:00
EVALUATING ADVERTISING EFFECTIVENESS AND RETURN ON ADVERTISING INVESTMENT
00:00
ADVERTISING SAMPLE
00:00
ASSIGNMENT/ QUIZ
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TEST ON UNIT 1
Explain in detail any three advertisements which influenced you to buy the product? 
Create an advertisement for any of your favorite product.
UNIT 2: CONSUMER DATA BASES AND DIRECT MARKETING
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DIRECT MARKETING: MEANING AND BENEFITS
00:00
NEW DIGITAL DIRECT MARKETING
00:00
Reference advertisements
00:00
ONLINE MARKETING
00:00
ONLINE MARKETING-SETTING UP AN ONLINE PRESENCE
00:00
PROMISES AND CHALLENGES OF ONLINE MARKETING
00:00
TEST ON UNIT 2
UNIT 3: ETHICAL ISSUES IN ADVERTISING
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INTRODUCTION
00:00
ETHICAL ISSUES IN ADVERTISNG-1
00:00
ETHICAL ISSUES IN ADVERTISNG-2
00:00
SURROGATE ADVERTISING
00:00
MISLEADING ADVERTISEMENT
00:00
UNIT3 QUIZ
Assignments
FINAL TEST
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FINAL TEST
00:00
22209 ADVERTISING
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