23043 Retail Management

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About Course

Objective-

  • To provide basic knowledge of retail, retailing and retailing strategies
  • Understand the needs for selection of retail location
  • To measure the success of retail management

Pedagogy: lecture , case study , group discussion, assignments.

Course Content

Unit 1- Introduction to Retailing
INTRODUCTION TERMS AND FORMATS OF RETAIL STRUCTURE OF RETAIL RETAIL MANAGEMENT DECISION PROCESS

  • Part 1 Overview of Retail Management
    00:00
  • Part 2 :Terms and formats of retail
    00:00
  • part-3 Structure of Retailing
    00:00
  • part-4 Retail Management Decision Process
    00:00
  • part-5 Implementing Retailing strategy
    00:00
  • part -6 Careers in Retailing
    00:00
  • TYPES OF RETAILING
    00:00
  • TYPES OF RETAILING-part B
    00:00
  • Types of Merchandise Retailers
    00:00
  • General Merchandise Retailing
    00:00
  • Issues in Discount Store Retailing
    00:00
  • Services Retailing
    00:00
  • RETAILING

UNIT-2 MARKET SEGMENTATION
INTRODUCTION TO MARKET SEGMENTATION TYPES OF MARKET SEGEMNATION BENEFITS RETAIL VALUE CHAIN

UNIT-3 REATIL LOCATION
INTRODUCTION TO RETAIL LOCATION RETAIL DECISIONS TYPE LOCATION CENTRAL BUSINESS DISTRICT ADVANTAGES AND DISADVANTAGES ALTERNATIVE LOCATIONS FACTORS AFFECTING LOCATION DECISION EVALUATION

TEST

TEST -2
market segmentation

TEST-3

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