So you’d have site.com/tools/tool-one, site.com/tools/tool-two, and so on. Then do the same with resources, blog categories, and anything else you publish on your website. By creating a clear hierarchy, your site is easier to navigate and easier to rank. Some posts are low on page one or are still on page two of the SERPs.

Improve Local Ranking on Google: Key Strategies

One of the first things you should do is optimize your title tags, meta descriptions, headers, and image alt text with targeted keywords. These elements provide valuable information to search engines about the content of your page. Make sure to include relevant keywords that accurately represent what users can expect from your page. An internal link is a hyperlink that links to another page on the same domain and it can help Google with finding and indexing your web pages. Internal links are very easy to create and, unlike backlinks, you don’t have to wait for other third-party websites to link back to your content.

Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1).

For example, let’s say we want to build links to our beginner’s guide to SEO. If we search Google for competing pages with the Ahrefs’ SEO Toolbar installed, we’ll find that one has links from over 14K referring domains. For example, our site has two very similar pages about meta keywords. We have a blog post explaining meta keywords and a glossary page that does the same thing.

However, free versions may have limitations in terms of features and data access compared to their paid counterparts. If you’re only after a quick, no-login website rank check, Moz Pro might not be the best fit. However, for ongoing SEO campaigns, it has proven to be consistent and accurate in my experience.

By providing accessible and informative video content that aligns with users’ queries SEO Anomaly and interests, you can reduce bounce rates and enhance the overall user experience. Videos complement textual content and create a more immersive browsing experience, encouraging users to explore your site further. It’s also an opportunity to explain complicated ideas through visual aids. Furthermore, shared videos can attract new audiences and referral traffic, extending dwell times and contributing to improved search engine rankings. Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords.

When directing people to your site you don’t want a large URL. Accuracy is crucial when creating a ranking system, especially when dealing with important data. A small error can throw off your entire order, leading to potential misunderstandings or decisions based on faulty information. Add subheadings and images to make the published transcript a good alternative for those who prefer text over video. Video SEO is not only about getting more YouTube video views from Google.

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Imagine this – A user is using Google Search with your target keyword. They see your web page on the Google Search Results Page and click on it. Shortly after, they either leave your web page or return back to the search. This type of interaction is counted as a “bounce” and increases your bounce rate. In this case, an increase in bounce rate is bad – and to Google, it means more people are leaving your site unsatisfied.

Optimize your images

In addition, watch for news and announcements of Google algorithm updates and changes and use these to inform future strategies. If your website is difficult for users to navigate and search engines to crawl, your keyword rankings will likely be negatively impacted. The search engine frequently updates its algorithms to enhance user experience, provide accurate results, and thwart black-hat SEO practices. Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc.

• If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course).
• Google wants to rank the best content for searchers, and that’s the content that covers everything they want to know.
• There are many possibilities, but you must think outside the box to determine what would bring value to both.
• For instance, almost all of the “best headphones” results specify the year in their titles and descriptions.

Or it may be the fact that high-quality content keeps people more engaged. Therefore a high time on site is a byproduct of high-quality content, which Google does measure. Many believe that Schema markup gives search engines a better understanding of what your content means. This deeper understanding will encourage them to show your site to more people.