But because search engine results are constantly changing, you need to make continuous optimizations and improvements to your content. Among many other reasons, it helps ensure your keyword rankings are not only steady, but they’re constantly improving. While search engines and humans have different ways of reading and digesting content, there are certain commonalities that will help ensure we are creating content with both in mind. Site pages should be both easily found and navigated by search engines and users.

• Let’s dive into some effective strategies that can help improve your search engine rankings and increase organic traffic on your site.
• While different promotional tactics may apply to different types of content, creating a checklist is always helpful.
• If you can get many sites to link back to you, Google will notice, deem your content high-quality, and rank it accordingly.
• If you enter your domain into the tool, you’ll also get your Personal Keyword Difficulty (PKD %) score.
• Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses.

While the quality of your content will play a huge role, it will be of less help if your branding isn’t applied consistently. SEO Anomaly Authoritativeness basically has to do with your online rep and the recognition that you’re getting. That’s another reason why it’s important to get authoritative sources to link back to your content.

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Even better yet, is if you can mention the search query in your page title (more on that below). Spencer’s spent 10+ years building products and growing startups like Buffer, UserTesting, and Bump Health. He lives in spreadsheets—crunching data, building dashboards, and creating visuals to drive decisions.

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Create content that thoroughly answers these questions to increase your chances of appearing in the PAA box. Remember, Rome wasn’t built in a day, and neither is a top-ranking website. Another strategy is to conduct outreach campaigns to build relationships with influencers and industry experts. By reaching out to these individuals, you can pitch them your content or collaborate on projects that benefit both parties.

Step 2: Fine-tune Your On-Page Elements

When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns.

I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. A Google Business Profile improves your visibility and gives users information about you at a glance. For example, if you are ranking in the first position on Google for an extremely competitive and highly searched keyword, you don’t want to risk losing that. If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.