Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings. Google Search Console is a tool provided for free by Google to allow site owners to monitor traffic from Google to their website.

If you get your score to the mid-80s, then you’re usually in great shape. I’ve not seen noticeable SEO gains from pushing scores SEO Anomaly much higher than that. If you’re using WordPress, most themes are mobile-optimized by default.

Navigate to the Search Results Report and select a period from the dropdown menu. If this is unusually high, your website may have duplicate or similar pages. Duplicate content harms your SEO because Google can’t determine which page should rank higher in search results. If you have a blog with 300 articles but see 1,000 indexable URLs, Google may have indexed multiple article versions. Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales. Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit.

A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Then review it manually to check for issues like missing or duplicate URLs. That’s why proper internal linking can help boost your topical authority. Inform us about your SEO goals and provide access to your analytics data. Your business might also decide to invest in SEO audit services because of a few common warning signs that your site isn’t performing as well as it should.

Top free SEO analytics tools

• Remember, 75 percent of users stick to the first page of search results.
• If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency.
• With Core Web Vitals influencing rankings, it’s essential to guarantee seamless loading times and visual stability.
• Here, Google will outline which pages are indexed and which aren’t.
• This is important because Google sees these URLs as separate site versions.

When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in search results. So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results. An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business. Just plug in your domain, go to the Best by links report, and add a “404 not found” filter.

The 8 SEO Trends That Will Shape Search in 2025

This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.

Access Google Search Console, navigate to the Enhancements section, and review the status of different types of structured data markup implemented on your pages. Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more. If there are errors or conflicts in the JavaScript code, it can prevent certain parts of the page (or entire page) from loading and rendering properly. Google sees those pages as blank which leads to a decrease in rankings. Clicking on the Mobile section of the Page experience report will automatically switch you to the Core Web Vitals section.

All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic. Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages.

Improve your website’s on-page and technical SEO

Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly. For that, select List Mode in the project creation dropdown menu.